OVERVIEW

To launch the 2025 Nissan Kicks, MotorTrend partnered with Nissan to go live — taking its audience inside the reveal event at Barclays Center in Brooklyn for a first-of-its-kind TikTok livestream experience.

Rather than cover the launch after the fact, MotorTrend brought its editorial expertise directly to the event floor, pairing the electric energy of the venue with the credibility of MotorTrend's automotive voices. The program was built around a simple but powerful idea: give Nissan's target audience of in-market shoppers real-time access to the reveal, hosted by people they trust.

MotorTrend editor Miquel Cortina and TikTok influencer Will Collette co-hosted the livestream capturing the unveiling, in-depth conversations with Nissan representatives, and live influencer interactions. A teaser video drove tune-in ahead of the event, and editorial and highlight recap videos extended the campaign's life after the stream ended.

MY ROLE

• Concept & Media Strategy

• Proposal Development

• Budget Allocation & Management

• Cross-Team Collaboration with Programming, Production, Editorial, Experiential, Social, Sales, Legal, Creative Services

• Insights & Performance Optimization

CAMPAIGN DETAILS

• Branded Content

• Editorial Integration

• Experiential Activation

• Vodcast Integration

• Editorial Sponsorship

• Native Content

• Social Distribution

• Targeted Digital Media

VIDEO CONTENT

A three-part video execution built around the reveal. First a live social teaser drove tune-in, followed by the live reveal TikTok stream from Barclays Center, and finally a recap cutdown distributed across MotorTrend channels to extend the campaign after the event.

(The 30-minute live TikTok stream ran exclusively across Nissan and MotorTrend TikTok handles during the reveal event and is no longer available.)

Tune-In Teaser

Recap Cutdown

Recap Teaser

EDITORIAL COVERAGE

A MotorTrend First-Look article for the 2025 Nissan Kicks highlighted new features and benefits of the SUV, with the reveal recap video embedded directly within the article. Promoted across MotorTrend.com through native headlines and social amplification for maximum exposure to in-market shoppers.