CASTROL

HOT ROD 75th ANNIVERSARY

Seventy-five years of hot rodding history. Twelve months to make Castrol part of every chapter.

OVERVIEW

To celebrate a milestone 75 years in the making, MotorTrend partnered with Castrol on a yearlong anniversary journey as HOT ROD revisited seven and a half decades of cars, customizers, builders, and technical breakthroughs. Castrol's EDGE and GTX brands were woven seamlessly throughout, earning unprecedented cross-platform exposure among performance enthusiasts and DIYers.

The 12-month rollout delivered a robust mix: official logo integration, editorial features, co-branded promotions, targeted brand media, sponsorship of HOT ROD's digital archives, and a full-season sponsorship of HOT ROD Garage — plus high-impact activations at HOT ROD Power Tour and HOT ROD Drag Week.

To further embed Castrol in the storytelling, HOT ROD Garage executed two ambitious anniversary builds powered by Castrol GTX — including the iconic Project X '57 Chevy and a dedicated land-speed racer at El Mirage, the birthplace of hot rodding.

MY ROLE

Concept, Media & Event Strategy
Proposal Development
Budget Allocation & Management
Cross-team Collaboration with Programming, Production, Editorial, Experiential, Social, Sales, Creative Services
Insights & Performance Optimization

CAMPAIGN DETAILS

Tentpole Sponsorship
Custom Editorial
Programming Sponsorship
Product Integration
Vehicle Build
Event Sponsorship
Experiential Activations
Branded Content
Co-Branded Promotion
Multi-Platform Content Distribution
PR Outreach
Targeted Brand Media

PROGRAMMING SPONSORSHIP & PRODUCT INTEGRATION

Episode 4:The ICE-Cold Return of Project X

Castrol sponsored HOT ROD Garage's full season, including dedicated product integration into two anniversary build episodes. Episodes aired on MotorTrend TV and are available exclusively on the HBO Max streaming platform, reaching millions of subscribers.