RANGE ROVER

DRIVEN

To prove what the Range Rover Sport could really do, we let world-class athletes try to break it.

OVERVIEW

Range Rover's reputation is legendary, but launching the all-new Sport demanded a fresh way to prove its capabilities. MotorTrend set out to show what the Range Rover Sport can really do by tapping into the mindset of aspirational prospects who push their own limits.

The result was a premium, three-part content series built around extreme, real-world challenges: the frozen fjords of Finland, the tightest hairpins on the Tour de France route, and the world's most infamous corkscrew racetrack turn. Champion drivers and elite athletes pushed the vehicle to its limits while sharing the personal ambitions that fuel their pursuit of excellence.

By blending cinematic scenery, friendly competition, and human-driven storytelling, the series positioned the Range Rover Sport as more than a luxury SUV — an expression of drive, mastery, and ambition.