Land Rover · Nissan · Porsche · Michelin · Range Rover · Castrol · BF Goodrich · Alfa Romeo · Mobil 1 · Lexus · RAM

FEATURED WORK

COMING SOON

PARTNERSHIP & MONETIZATION STRATEGY

Developing a full partnership and monetization strategy for a premier brand in the UFC/MMA ecosystem — leveraging venue, podcast, branded content, sponsorship, and media assets to create unique opportunities with partners.

LAND ROVER

MISSION: TEXAS

Two brothers, one Defender, and a cross-country road trip built around the small moments in between.

Branded Content · Talent Partnership · Social Amplification

In Development

COMING SOON

PORSCHE

DESIGN SESSIONS

A branded content series proving that the most personal Porsche is the one you build yourself. It worked so well, Porsche came back for more.

NISSAN

KICK-ING IT LIVE

A live TikTok reveal event at Barclays Center — pairing the energy of a new car launch with MotorTrend's automotive credibility.

Livestream · Talent Partnership · Editorial Coverage

Branded Content · Talent Partnership · YouTube Distribution · Campaign Renewal

MICHELIN

THE EV TIRE AUTHORITY

A multifaceted content and media campaign positioning Michelin as the definitive authority in EV tires.

Branded Content · Vodcast Integration · Native Content · Targeted Media

RANGE ROVER

DRIVEN

Elite athletes. Extreme locations. One SUV put to the ultimate test — a cinematic three-part series positioning Range Rover Sport as a symbol of aspiration, not just capability.

Branded Content · Multi-Platform · Product Integration

CASTROL

HOT ROD 75TH

A yearlong anniversary partnership — Castrol woven into 75 years of hot rodding history across editorial, events, custom builds, and linear.

Tentpole Sponsorship · Vehicle Build · Experiential

BF GOODRICH

DRIVER ENOUGH

An amateur beats the pros — and earns a shot at professional racing. A head-to-head challenge that turned an unexpected result into a campaign no one could ignore.

Experiential · National Contest · Branded Content

ALFA ROMEO

DRIVE TO COTA

From dealership test drive to VIP access at the U.S. Grand Prix. A campaign that turned Alfa Romeo's F1 comeback into an impactful consumer journey.

National Sweepstakes · Experiential · Social Coverage

MOBIL 1

BEST DRIVER’S CAR

The world's greatest performance car competition, owned end-to-end. Mobil 1 embedded across every lap, headline, and hot lap contest.

Tentpole Sponsorship · National Contest · Experiential

LEXUS

CHASING LIGHT

The first-ever automotive partnership with the Ansel Adams Trust — a journey through iconic landscapes in equally iconic SUVs. Digiday Finalist. Webby Nominee.

Branded Content · Product Integration · PR Outreach

RAM

VICTORY LAP

Back-to-back Truck of the Year. We loaded a five-foot trophy into the bed and drove it across America — turning an award into a nationwide community moment.

Tentpole Sponsorship · Experiential · Contest

ABOUT ME

I'm an award-winning marketer specializing in integrated brand partnerships, content strategy, and campaign development — with a career built at the intersection of automotive culture and premium storytelling.

I've partnered with brands like Range Rover, Lexus, Castrol, Alfa Romeo, and RAM to create campaigns that live across digital, social, streaming, linear, and live events — blending strategy, creativity, and instinct to drive real results.

I'm motivated by collaboration and working with smart, passionate teams to turn strategy and storytelling into something people genuinely want to engage with.

WHAT PEOPLE SAY

"Whether navigating shifts in EV trends, creating new tentpole activations, or collaborating with CMOs, Shawn consistently delivered strategic, forward-thinking solutions. He's the kind of colleague who elevates every team he's part of."

— Matthew Smith

VP, West Coast Automotive Sales, MotorTrend Group

"When I needed a great idea, I went to Shawn. His ability to develop smart, cross-platform marketing programs consistently helped drive results and elevate our pitches. He's a true team player and a leader who knows how to turn ideas into impact."

— Luke Strobl

Senior Director, Integrated Sales, Hearst Autos

"Shawn is, quite simply, a creative powerhouse. He consistently developed fresh, innovative ideas for MotorTrend programs and advertiser initiatives that generated significant revenue. His commitment to putting the client first was evident in every project he led."

— Kathleen Serazio

Sr. Director, Marketing, MotorTrend Group

WORK WITH ME

"Ideas that move people and move the business."

IDEATION

Turn big-picture thinking into campaigns people actually want to engage with.

PARTNERSHIP STRATEGY

Build scalable sponsorship systems that brands actually buy into.

MONETIZATION STRATEGY

Connect the dots between audience, content, and commercial opportunity.

PACKAGING & PRICING

Build proposals and programs that are easy to understand and hard to say no to.