LEXUS
CHASING LIGHT
To showcase Lexus’ SUV lineup, MotorTrend partnered with the Ansel Adams Trust to revisit some of the iconic locations where one of the greatest landscape photographers of all time created some of his most celebrated work.
Just as Adams pushed the limits of photography, often trekking into rugged terrain in a sharp suit, Lexus blends cutting-edge technology, confidence, and luxury in its SUVs. That shared spirit led to the first-ever automotive partnership approved by the Trust. .
To honor that connection, we set out on an exclusive journey inspired by Adams’ legacy, exploring the landscapes he once captured and using Lexus SUVs as both capable transportation partners and storytelling tools. Through video, photography, and editorial content, we invited audiences to rediscover Adams’ world through a contemporary lens, positioning Lexus not just as a luxury brand, but as a true partner in exploration and creativity.
My Role
Brand Strategy, Creative Direction, Social Strategy, Influencer Sourcing, Scripting, Video Editing
CAMPAIGN DETAILS
Tentpole Sponsorship
Editorial Integration
Experiential Activation
Branded Content
Dedicated Destination
Contest
Co-Branded Promotion
Content Amplification
PR Outreach
Targeted Brand Media
RESULTS
